DIGITAL MARKETING SPECIALIST

Digital Marketing Specialist

Location: Skopje

Under the direction of the Marketing Manager, you will have the responsibility for the development, administration and coordination of the marketing & communication strategies within the Company and responsible for supporting and executing a broad range of marketing and communication projects as part of the overall Company’s branding plan.

Key Responsibilities:

Maintaining the positive brand image among leads, our employees as well as our clients.
Operating and supervising of activities concerning digital marketing strategies
Planning and improving direct email strategies and executing them though set of tools
Planning and monitoring of a global strategy for social media, focusing on the most popular social networks (Linkedin, Facebook, Twitter)
Definition of ROI, benchmark, effective digital and social media strategy
Research and detection of new opportunities for increasing results on social media platforms and increasing engagement
Analyzing and improving the performance of banners placed in paid media
Improving website performance
Research of existing/new services for professional and social networking, platforms, blogs and applications to reach the target
Planning of new strategies aimed at the involvement of actual social media techniques in the corporate strategies
Requirements:

At least 5 years of experience in Google Ads and Social Media marketing (paid advertising) and management
Experience in B2B marketing
Minimum 1st level marketing/economy/communication degree
Experience with WordPress and Google Analytics
Experience with Email Marketing
Some experience with B2B Social Media management
Excellent knowledge of Microsoft Office package
Fluent in written and spoken English (the knowledge of any additional foreign language would be a preferential skill)
Good attitude to work either in a team or independently
Excellent organization and management of multiple project
Ability to generate ideas, analyze information and make decisions
Ability to do digital strategy KPI
Proactive in solving problems
Nice to have:

To be familiar with HTML/CSS languages
Possess a flair for the creative
Are you interested in this position? We would love to hear from you! Please submit your CV together with a Cover Letter at [email protected], including “Title of the Vacant Position” in the subject line.