B2B Marketing Campaign Manager
За позицијата
INVICTUS Solutions is expanding the team and is hiring B2B Marketing Campaign Manager.
Our Sales & Marketing Philosophy
Automation — we automate as much marketing process as possible
Funnel — we organize our activity and measure our performance around a sales funnel. All of the marketing team’s purpose is to deliver leads to sales-team, at the top of the funnel.
Re-targeting — while connecting with a new audience is important, we aim to maximize communication with existing audiences.
We are numbers focused.
We communicate extrovert-Ly to build trust, generate feedback and gain multiple points of view.
Responsibilities
– Organise digital marketing campaigns by pooling content from internal content producers (video, graphics and minor amounts of text) and freelancers.
– Manage B2B content distribution channels, including websites, mail & drip campaigns, LinkedIn accounts, YouTube channels, and similar social media platforms.
– Track metrics, monitor campaign performance and re-adjust campaigns in a feedback loop.
– Ensure that campaigns result in sales-leads
– Create simple text, graphic and video content (Optional)
– Campaign management
– Project management
Types of Content
– Brand-kits for B2B and B2C brands
– Commercial success of web-assets
– Explanation videos for technical products and processes
– Short Ad-videos
– Key-visuals to accompany business articles published in digital media
– Social-media stickers, banners, stages
– Simple photoshoots of company events, teams and customers
– Simple recordings and post-production of customer-interviews, business-processes, and events.
– Attractive copy in a distinct B2B technology style
– E-Commerce design maximizing user-experience
Distribution
– Use SEO principles to maximize copy’s reach
– Source images and other content
Skills and qualifications
– Audience-centric communication specialist
– Sales-oriented
Your benefits
– Opportunity to work with foreign clients
– Bridging requirements of international clients with delivery capabilities of the Macedonian delivery team.
– a collaborative and friendly working environment in a technology company.
– An open-minded team focused on creativity and free expression
– Gym membership and casual dress code
Send your application/CV to [email protected]. Please note that we are only able to contact short-listed candidates.